For more than 70 years, this classic restaurant chain has served as a local
gathering spot in the community.
Offering a warm, comfortable, and friendly environment, Denny’s is
always open and ready to bring guests together over a great meal at a reasonable price - whether
in the diner booth or at home via delivery.
Our Pillars
Provide COMFORT
across all dayparts by focusing
on menu and Indulgence.
Drive awareness around
QUALITY by promoting the
provenance of products & innovation.
CONVENIENCE through
personalized guest
experiences and delivery channels
Drive brand
CONNECTIONS with activations
that appeal to Gen Z & Millennials.
Position VALUE by
evolving our value approach
to meet the needs of our different segments.
Franchise Expertise
60+ Years in Franchising
By leveraging our established business model, we give
franchisees the proven tools to grow their business and confidently lead.
220+ Dedicated Franchisees
We stay true to the restaurant experiences and renowned legacy
that got us here - but that doesn't mean we can't build on it.
Our franchisee family's strength, talent and resilience propels us to new heights every day
96% Restaurants Franchised
As our brand and global footprint evolve, there has never been a
better time to join Denny's.
Our stable leadership team and brand longevity support franchisees around the world.
Licensee Benefits
Use of the Denny’s® name, marks,
brand standards for
operating the franchise and other intellectual property
Start-up training program
Start-up in-country staff training
and access to the Denny’s
Train The Trainer program, with ongoing learning and development
Denny’s® supply chain and vendor
quality assurance program
Site selection program and
guidance in building the store
Denny’s® Marketing package with
seasonal campaigns, menus
and other materials
Access to the Denny’s® proprietary
Intranet site with online
training, support, manuals, marketing resources and best practices
Become a Franchisee
Denny’s is widely known as America’s Diner.
For more than 70 years, this classic restaurant chain has served as a local gathering spot in the community.
Offering a warm, comfortable, and friendly environment, Denny’s is always open and ready to bring guests together over a great meal at a reasonable price - whether in the diner booth or at home via delivery.